I am still surprised about how fast they are becoming really irrelevant. Their PR team still pushes for "shocking" stories, trying to pull a reaction (is she pregnant? Are they living apart? Are they friends with A-Lists? Will they stop talking about the royals), but right now, no one cares. Apart from the ones who live of it: Angela Levin, Tom Bower, and sorts. No one cares.
Even to plant stories, it's easier now to plant whatever about KP and BP being at odds, milking that highly unlikely angle, than to push for whatever happens in Montecito.
Also, time is never on their side. If you zoom out of all the shenanigans - court procedures, accusing TRF of everything under the sun - you realise that everything they brand themselves about is a lie. They were all about environmentalism and conservationism, but apart Travalist (and that's a business, a shady one BTW) they have not even been preaching us about it (because then we would mock about the private plane galore hypocrisy). They were all about mental health, but since Todge joined Better Up (a business, a shady one BTW) they stopped advocating about it to only talk about it if they are accusing TRF or Todge is promoting the business who pays him. They were all about Africa. We now know that was about the dream of being King and Queen of the Commonwealth and because they decided to say that after all Commonwealth is Empire 2.0, so Africa is out of their agenda as well. They were all about Invictus, but then the ILBW tried to make it all about her and we haven't seen them promoting Invictus in about a year and rumour is Netflix even dropped the documentary about it. After the ridiculous stunt on Memorial Day, when they invaded a cemitery with cameras in hand, they never again cared about wounded soldiers. She was all about feminism, then launched a podcast where she belittled her female guests to prove a point about all the stereotypes she was accused of.
Oh yes, the ILBW occasionally uses some local charity to promote herself (latest pictures of her folding onesies for the poor while dressed in over expensive clothes) or to get on some bandwagon (Uvalde). But there's absolutely no cause, no humanitarian cause, that they can be spokespeople for.
Their brand, Sussex brand, is absolutely empty: it means nothing, it stands for nothing. This is just the beginning of them becoming irrelevant.