I'm not saying the powers that be are involved in fact my brain won't let me entertain that idea but what if, hear me out, this was done to influence a certain demographic. I'm sure we've all seen the facebook comments under the daily coronavirus updates from the gov, calling for folk to wake up. The Bill Gates conspiracies, the 5G nonsense etc. I'm not sure if instagram is the same. Christmas was certain to be a time when the virus run rampant what if these celebs where used to add their voice and make people pay attention and stay the fuck at home. Obviously it hasn't had the desired effect because they are a little hard of thinking.
On the subject of the doctor, I know a GP who has a private clinic across the road from his practice where he does cosmetic procedures, he likes to promote his services using local celebrities and he's a very nice guy, so its not unheard of.
I do think Hugo is/was on to something but he's gone about it all wrong and he'll just be dismissed as a nutter.