It have a theory about influencers and eyebrows. They have kept them massive while everyone else has calmed theirs down after the eyebrow explosion a few years ago for two reasons:WTF is up with her eyebrows!?
Influencers only look at other influencers online, so they have a skewed view of what faces look like. Hence bleach blond hair and very dark eyebrows when everyone else knows that it looks way too harsh.
10 years ago you might get an eyebrow pencil. Now there are so many waxes pomades brow mascaras powders etc. they’ve just got to wear them all for the affiliate link.