I think it is incredibly tone deaf. People are seriously struggling and she's off on another holiday, yikes. The thing about influences is they're meant to have the scope to influence others to do something that's kind of the point, but I don't think anyone is particularly influenced by her disappearing and coming back when she has an ad to promote or a free holiday. Again there's no actual helpful information in her posts no good points made or even interesting facts. And they're not labelled properly as an ad which is absurd and really sly.
She uses her Instagram followers for free holidays but doesn't actually do anything for them, it's all very backward and it will catch up to her.
I used to be in PR and worked for a few brands and we had some great bloggers who put lots of work in, reviews, great photos, engaged audience, but her content is far from cutting it. I'm surprised she's getting work through this. If she had been on our books and we were looking at the lack of useful organic engagement vs the outlay to us to send her on trips I dont know if we would. The mislabelling/not labelling is also not great as it can blow back on the PR.
I don't know I watch it from that ex PR vantage point and it makes me twitch because I don't know if the clients are getting the value from their outlay.
Just my 2 cents