Long rant alert lol
He came on, did an apology with his voice breaking and highlighted how in times like these he's creating jobs.
Here's my take.
1) He did an apology because he needed too. A large majority of people are outraged.
2) His voice was breaking as he was having to apologise as a large majority of people are outraged! The shit had hit the fan and his mind is oh f**k.
3) He's creating 10 jobs. That's great! But consider the person who may now lose theirs as your store opening spread covid to someone they loved and they've had to take time off to care for them.
Open your store, it's creating jobs, fantastic given the state of the economy atm. But DO NOT sit and say you did not expect the crowds when you've plugged it all week and you've names like Jacqueline Jossa and Dan Osborne coming to the launch.
To some they're just soap/reality stars but to many it's OMG celebs. Not to mention the likes of LMD, Olivia McVeigh, Ellie whats it etc. To many young ladies these people are also celebs who they fan girl over.
Open your store, do your part for the economy, people with praise you for that! But in the middle of a global pandemic do it with grace, do it quietly and the followers who love your products for what they are will still come and buy. Difference is they won't all come at once and put the rest of us all at risk when they come back to their hometown / village.