Anna Mathur

[Icantbelievemyeyes]

For me , she used to be like a breath of fresh air. It was lovely to discover an intelligent individual on Instagram that provided real thought provoking content then as always over time the “friendships” with the usual bunch of ‘instahuns’ start appearing and then the affiliate links start creeping in. Yes I totally understand that people need to earn money but for me any kind of affiliate link completely devalues the content and engagement.
She protects her children’s identity which anyone with any intelligence would do.

I like that she protects her children identity too but I have no idea where she finds the time to do her stories. she stories all day every day

I really like her. She sent me an incredibly kind, thoughtful reply when I was struggling with a PTSD diagnosis, and I found her posts about intrusive thoughts genuinely helpful. She genuinely engages with her followers. I’m not mad on affiliate links, but they’re always properly labeled and I don’t feel like her feed is full of them.

Yes she replied to me with some good advice too. i like that her feed is around mental health. She is lovely but stories so much

 

[obviously....]

Sounds like Anna! The timed Sunday morning tantrum and meltdown. Weekly outbursts of emotions and several crying episodes each week all whilst husband and live in nanny are looking after the kids then cleaner comes in and cleans the house, laundry and ironing and Anna is enjoying a free yoga class and walk with a mate with coffee. But then the constant need for adoration from her fans urges her to post a crying teary eyed selfish gagging for love.

Oh there we goo.. so predictable!! I mean we are only on the second day of the week and she already had a tantrum yesterday posting a crying face selfie. She had a meltdown on Sunday and needed to go for waffles before the day was ruined. I think she seriously needs help and intervention. This is not healthy for a therapist!!

Excuse my language but she seems like an absolute cunt.

Narcissist at her best

 

[Begborrowsteal]

Her response would be probably you can still find it hard and love your kids, which I get but it’s totally put on. And the ‘three’ kid family seem to be the norm if you are an Influencer. I literally know so so many accounts now that have gone to have their third But yes family planning should involve more thought especially like Anna who’s seem to have not coped well after having babies.
I was shocked to learn about her having the third after her struggles.
I know people will disagree perhaps I also absolutely hated her post about imagining throwing the baby off the bridge or something like that. I do get intrusive thoughts myself but more in terms of something bad happening to my family or myself. But harming your baby just made me feel sick. I know she got a lot of likes for it and people relate I personally found it too much!
Sorry to anyone who might of experienced this. X

I would love more kids, but I know I will struggle mentally again. I had horrific PND that lasted 3/4yrs. I am so scared of crumbling again, that I wont put myself and my family through it. Then again, I dont have a nanny & a cleaner to share the burden like Anna

I understand her post about intrusive thoughts. When I had PND I used to think all the time ‘What if I pushed the buggy into traffic?’ or ‘What if I drive the car into a wall?’

It’s not about actually harming your baby (I never would have harmed mine). It’s a symptom of a particular kind of mental illness. I’m glad she shared as it’s fucking horrible and isolating (especially as it is such a taboo, as is illustrated by your comment).

Intrusive thoughts are like poison. Theyre horrible. I end up literally shaking my head, as though I could shake the thought from my head.

 

[Wolf359]

She just doesn’t seem... okay.

 

[OneLineResponse]

What a yawn fest. My advice to Anna, as a working Mother of 5, is to put her phone down and get on with the schooling. Primary is a bloody breeze, if intensely relentless. Wait until you're tackling year 9 maths.

 

[bringingdownthebs]

And the car conveniently came back from london to Godalming in an hour. She is a mess of a woman for someone who is a perfectionist. Imagine how embarrassed Tarun would be at work driving back home because the wife threw the car key away....

I don’t think he had the car at all! I think she staged it all and the nanny took the kids to school!

 

[Basicbasic]

But lots of other people do conflate the 2 and seen to think she's a psychologist. When she's not but it does suit her for them to think she is. So many smoke and mirrors, but it's starting to come to light when it emerged she had a full time nanny.

 

[Rosie878]

I have to agree that the juxtaposition of personal and advertised posts, alongside selling personal development and therapist courses is leaving a really nasty taste in my mouth. I’m not sure she realises how bad it looks.
If you advertise yourself as a therapist you are going to attract some vulnerable people. Stop selling them shit they don’t need!!

 

[Italy2]

So her sofa session on Sunday is £20 per person that's the easiest £500 on one day by just being a life coach that anyone can Google the motivational quotes. Oh yeah are you struggling during lockdown too? Yeah just be positive, consider gratitude it's ok to feel overwhelmed and feel grateful... Same old bullshit rephrased!

 

[Icantbelievemyeyes]

I honestly don’t know who I loathe more, Instagramers selling us perfect life through ‘products’ or likes of Anna selling us self help books for our mental health. Saving us all from ourselves. Wrong on so many levels.
I can’t believe how many people are so impressed with what she says as if she is saying something new or profound.

So patronising for mums who have kids older than hers. My parents didnt have self help books. My mum and nan would laugh so hard at this. My nan brought up 6 kids with hardly any money and my mum and siblings were happy enough. Fair enough she has written a book, it takes a lot to write a book but so many are writing books yawn that are patronising.

 

[Linkylu]

She has a VERY high need to show off her material possessions. Everything is just so. Partly because this appeals to her own personality (and need for admiration) but also because it makes her more money. Many of her followers don’t realise they are being tricked - unconsciously - into believing that if they follow her advice / give her money they can have her lifestyle. She is selling a lifestyle far more than a mental health solution.

I wonder if she feels any conflict with what she is doing? If she does, she may well derail at some point (and especially if her family disapprove - although I am not sure they really do). Because of the lurvely money money money.

Her husband is not that senior (yet) and still quite young. So she is accelerating their joint earning potential and lifestyle. Which would be fair enough - women should be able to do exactly what men do, including having amazing careers and earning a lot of money - but she is achieving this goal by ripping off the less fortunate.

And they still go back for more and more!

exactly! yes they do keep going back for more because she’s targeting their extreme vulnerability and their hope that they will feel better and maybe be able to live a wonderful life like her. And she’s exploiting not only those less fortunate but also those less well-informed - those who don’t know the difference between a “psychologist” and someone that peddles fancy words and cures procured from books and Google it seems like. That’s what makes it feel so calculated, money-grabbing and exploitative, exactly the opposite of what someone in a “caring profession” should be aiming for.

 

[Linkylu]

So Anna had another relaxed day going for a walk with her friend and recording herself with random filters on Instagram... Interesting how she is so exhausted and overworked constantly

doing not a lot and always thinking up “relatable” scenarios and dramas must be draining. Probably still recovering from sorting the Lego

 

[NoMoreSpotlight]

Does she think that people are relieving believing these ridiculous made up ‘I’m wacky and awkward’ scenarios?! She’s so attention seeking, it’s surely professionally embarrassing for her? Who in their right mind would engage her for help with their mental health? I’m sure she thinks she’s being relatable but I’m failing to see how she is capable of carrying out her role as a mental health professional given the stuff she shares online.

 

[Thecatthatgotthesourcream]

I feel utterly sorry for her husband , he works long hours all week, then at the weekend he seems to do most of the childcare also , taking the kids out so Anna can do this and that ! What a tolerant man !

 

[Lilinpops83]

You may not agree with me but I think some people use mental health as a escape goat for their mistakes or shortcomings or even to look trendy. Whilst I understand that there are people who actually suffer with mental health issues and really go through alot in life but it is also a very cool idea now that I have anxiety and I'm so cool. Fortunately for Anna she is cashing on the cool trend. If she had joined social media few years later, she may not have been so popular because the industry would be saturated. What I also find with Anna is that she never mentions other mental health organisations or support groups that can lend support to the general public. I find her approach very bandaid approach where she tries to address the problem with long nice words in an ig post or newspaper article or a podcast rather than actually discussing one important aspect, then questioning it and addressing the issue at hand rather than just using words to comfort you like a child..

It's such a shame that a highly sensitive and important issue such as mental health has become a cool insta white rich mummy hot topic to be discussed. I am more likely to relate to a mum who works minimum wage or even a decent living trying to make ends meet with of without support of a family living in a 3 bed semi with her children than a rich career woman like Anna who has endless support and finances available. Also what Anna fails to mention is that her husband Tarun's family owns holiday home in Wales and a nice house down south which shows that they are not your average working class parents. Tarun comes from a privileged family who live comfortably with disposable income which has probably been lent to Tarun for support and development. I really think that these socio economic factors play a huge part in people's everyday living and opportunities in life. Tarun and Anna come from families who have been to universities and have had good financial standing which has been passed down to them and will be passed down to their children. So Tarun and Anna can afford a nanny because they have had support for mortgage and uni from parents. They are not some struggling parents who work at Tesco Dow the road and have serious anxiety and struggles supporting their children. Anna has a nanny, cleaner, admin support for work, Tarun and large social group who they constantly socialise with and that's why she is not genuine and honest to her following when she is trying to relate to the average English mum. She is a very lucky girl but would never count her lucky stars. It's all about moaning moaning moaning for her. Woe is me = Anna!

Spot on. Which is why the money she is taking from people, who have far less social mobility than she has benefitted from, is appalling. I am astounded that she gets this past her therapist/advisor the British Psychological Society.

 

[Tippled]

She wants EVERY mother to have a copy of her book, every maternity ward to distribute it, every heath visitor to pass it on to families, every new dad to have a read...... fuck off Anna. Talk about finding a large demographic to exploit. Has not occurred to her that most mums do NOT want it.

Of course she does, £££s. She should know better than most that there isn't actually any encompassing 'self help guides' for new mums, everyone is different, and quite often the literature just either heaps more pressure onto people, or makes them wonder why they feel differently to what's written, if they do. What's really needed is better investment in postnatal support across the board, but of course as she isn't actually passionate about helping new mums but selling her book, she won't bother to help push for change. For the record, even if one person find it helps then great, but to feel that everyone just has to have it is weird.

 

[Londoner]

And her whole mantra of instead of moaning I’ve got to do this, I get to do this etc. Be thankful and grateful. I can’t believe I used to like her, if I look at her posts and I get irritated with her preaching. I don’t follow her and definitely don’t miss her. Don’t know if I hate more Insta huns flogging their clothes and kids alongside or her flogging her book and ‘mental health awareness’

 

[Basicbasic]

Another pity post, carefully thought out and worded to make her sound intelligent and witty. Go have your break Anna and stop congratulating yourself for the 1% of your life that you don't shove down everyone's throats on Insta. No point trying to prove how private you are now, what's the next book title - 'being 'here' whilst being 'there'? #kerching.

 

[Italy2]

Here buy my book if you want to be cured of your clinical depression. Goodbye.

The legend that is Anna actually believes that every mum needs her book and should be handed out when leaving the hospital as part of the care package. I mean who said self love and adoration had any bounds..

 

[Pomegranate]

But I think a lot of her audience are mums like her. Middle class mums who follow likes of Giovanna Fletcher, trendy mums like Binky, Marina Fogle etc they all seem to be into their ‘self care’, ‘ mental health’ and motherhood struggles. And I think some of those followers can very much afford those prices.
I’m not saying that there isn’t an audience of struggling low income mums but I feels he has a good following of well to do, trendy, yoga practicing mums too.