As a woman from a third world country where English isn't my primary language, I am her target audience. Let me share with you what I think is appealing about her:
1. The message: Her message of "women being done with being overworked and want to stay at home and be a lady" is surprisingly not that unpopular, at least not in the Middle East and Southeast Asia. A quick search on YouTube will show you that there are Japanese, Korean, Indian, Pakistani and other women who showcase their lives as housewives.
Aija's message is like a validation to all the women who feel pressurized by society to work but who do not really want to. And those who want all the riches in the world that they themselves do not have to earn through their hardwork.
2. The packaging: Aah well, unfortunately, even Kylie's shit sells because she packages beautifully. Initially, Anna's videos gave that charm of elegance, opulence, taste and class (and it later turned out to be the class of Four Seasons' interior designers, lol). Her story of being rich was made believable because she actually gave a good visual effect to it.
3. Her looks: Unfortunately, for quite a lot of women in South East Asia and Africa, unless these women are truly liberated in their minds, a white woman with blonde hair and blue eyes has more to teach you about elegance than your mothers and grandmothers. Sad, but true.
4. Her tactics: Everyone wears cartoon T-shirts once in a while (Even Princess Di did). Then, an "elegance coach" Tells you that you are not elegant and successful because you are not taking yourself seriously when you wear such clothes. Sounds like an attack but a valid attack. Insecurity breeds from someone who looks accomplished and successful telling you that you are doing everything wrong.
5. The Other Ladies: Just go through her YouTube comments. Ladies are sharing their horror stories and praising Anna. It's stupid but convincing. A school gains reputation not from what it teaches but what the ones who go there have to say about it. Women supporting Anna is the biggest influence on insecure women who want to latch onto someone to spoonfeed them the mantra of gaining a rich husband who will take care of everything while you indulge in shopping.
The rest, I believe is all about mindset. She may seem sus to anyone with a good head on her/his shoulder but 21st century is harsh on many people. There are young teenagers who are awkward and being bullied, social misfits and outcasts, there are young ladies who aren't good at academics but have a pretty face which they recognize as a ticket to a high life, there are young adults who are trying to find their way in this world and there are just anxious depressed people who need guidance and a new obsession to obsess about. All of them are likely to fall for this scammer. And if they don't realise in time what she is doing, they may find that the habits t
hey built early on, based on her dictates are not idea for the real world. Yes, it is good to be nice and elegant but sitting alone at bars and smizing at men is so sus, you better sit on their laps, my dear elegant ladies!
P. S. Sorry for this essay. You see, I am clearly bored these days, let me go back to my Tort notes