Aimee Smale - Odd Muse

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HmmmReally

HmmmReally

Addressed the comments but nothing about the lack of sizing, tit sizing or the poor fabric. Shame
 
KYLIE

KYLIE

I'm so sick of her pretending her prices are because of "high quality" - it's a 100% cotton hoodie, sisters and seekers hoodies are really thick & nice and they charge £70ish for theirs, I mean Odd Muse charge £25 for socks, it's not expensive bc of the "qUaLitY". She needs to stop 'defending' her brand being expensive AF and just own it.

£115 for a cotton hoodie is an insane mark up, I think she saw the easy £££ that these athleisure basics can make and decided to try and cash in but there is no demand for her PLT-lookalike rit.
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B

Bubble18

who wants to spend £25 on a pair of cotton socks that look like they say “old muse”? Probably the same people who need to be told you can wear them inside the house or out (according to their copy)
DESCRIPTION
Step into ultimate comfort with our perfectly cosy socks! Designed with a comfy stretch fit and delicate ribbed detailing, they’re the perfect mix of style and practicality. Whether you’re lounging at home or out and about, these socks are your go-to for effortless comfort.
This item is non-refundable.
Click to expand...
 
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KYLIE

KYLIE

Aimee’s video about the PLT rebrand is laughable - we all know they’re a low quality brand but sometimes that’s the only option some people have. When I started my first office job I got cheap stuff as I was on like 20k a year!! And yes Vinted can be great but realistically who starts a new job and goes shopping for 5 white blouses and 7 pairs of trousers in a charity shop or Vinted. Delusional to think people wouldn’t rather be shopping in nicer shops.

She’s complaining about PLT but her £85 knitwear (specifically a jumper) is the same composition:

68% Acrylic
25% Polyester, 7% Wool

why’s it not 100% wool Aimee if you’re soOoOo sustainable and sOoOo much better than PLT?
 
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C

coffee1234

KYLIE said:
Aimee’s video about the PLT rebrand is laughable - we all know they’re a low quality brand but sometimes that’s the only option some people have. When I started my first office job I got cheap stuff as I was on like 20k a year!! And yes Vinted can be great but realistically who starts a new job and goes shopping for 5 white blouses and 7 pairs of trousers in a charity shop or Vinted. Delusional to think people wouldn’t rather be shopping in nicer shops.

She’s complaining about PLT but her £85 knitwear (specifically a jumper) is the same composition:

68% Acrylic
25% Polyester, 7% Wool

why’s it not 100% wool Aimee if you’re soOoOo sustainable and sOoOo much better than PLT?
Click to expand...
And, she flies over to China to look at samples for the clothing. Very sustainable :rolleyes:.
 
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chattycatty

chattycatty

KYLIE said:
Aimee’s video about the PLT rebrand is laughable - we all know they’re a low quality brand but sometimes that’s the only option some people have. When I started my first office job I got cheap stuff as I was on like 20k a year!! And yes Vinted can be great but realistically who starts a new job and goes shopping for 5 white blouses and 7 pairs of trousers in a charity shop or Vinted. Delusional to think people wouldn’t rather be shopping in nicer shops.

She’s complaining about PLT but her £85 knitwear (specifically a jumper) is the same composition:

68% Acrylic
25% Polyester, 7% Wool

why’s it not 100% wool Aimee if you’re soOoOo sustainable and sOoOo much better than PLT?
Click to expand...
i bought the jumper at christmas and its washed rit and holes in it cheap material for £85 like. I like amiee but fucken hell its a joke
 
H

hatersgonhatefukyamum

KYLIE said:
Aimee Smale started the brand Odd Muse, a fairly well-known dress brand. They preach about sustainability, yet don't actually practice sustainability at all once you look a bit deeper.
  • In 2022, Odd Muse made 1.7 million.

  • In 2023 Odd Muse turned over £5.2 million.
A Tiktok video came up on my page recently shared by one of her employees. It consisted of them flying to New York and the employee stating that they were only actually going to be there for less than 2 days and they were only going there to take photos of her in dresses for her new collection.

Can this not be done in London? Is this not a British brand? Is there seriously a need to fly to New York to take photos of dresses in Soho?

Highlights of the employees Tiktok:

1. Aimee dragging the (probably low-paid) social media/marketing employee around the Chanel store in Heathrow. Weird.

2. They sit in economy class, despite Aimee owning Birkins, multiple Chanel bags, Cartier Jewellery and generally earning a fortune off Odd Muse. God forbid she pays for them to be comfortable for work - lol.

3. Aimee lying there with a £350 LED red light mask on her face while the employee takes photos of her. Weird.

4. Promotion of a new £85 jumper, which looks lovely - it is £85, and (wait for it)... consists of 68% Acrylic, 25% Polyester and whopping 7% Wool.

FYI:
  • Acrylic (68%):
    • Environmental Impact: Acrylic is a synthetic fiber made from petrochemicals, which are derived from fossil fuels. The production of acrylic is energy-intensive, releases harmful emissions, and involves chemicals that can be toxic to both workers and the environment.

    • Microplastics: When acrylic garments are washed, they shed microplastics, which enter waterways and contribute to ocean pollution. These microplastics are harmful to marine life and ecosystems and are almost impossible to remove once released.
  • Polyester (25%):
    • Fossil Fuel-Based: Like acrylic, polyester is also a synthetic fiber made from petroleum, making it non-renewable. Its production is energy-intensive and leads to significant greenhouse gas emissions.

    • Non-Biodegradable: Polyester takes hundreds of years to break down in landfills, contributing to long-term environmental pollution.

    • Microfiber Pollution: Polyester clothing also sheds microfibers during washing, which contributes to the growing issue of plastic pollution in oceans.
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Hazel wood and her wanna be brand ardore london actually ripped off odd muses designs by a mile 😐 and they're claiming to be a high end fashion brand charging over £150 for a blazer... Made of polyester 💀 hazel Maria wood is an evil evil witch with an evil soul and a thirst for breaking up family's and making money. I hope this venture fails. Does anyone know how to report copyrighted stuff? It seriously needs to be looked into! She's ripping everyone off.
 
B

bumblebee365

Every time she comes up on my tiktok page I get the vibe that she loves herself 😂 constantly banging on about how successful her brand is - the clothes aren’t even good quality probably the next misguided / in the style / PLT chav clothes to wear to the races… but just with slightly higher price tags
 
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KYLIE

KYLIE

She does an excellent job of marketing the company as 'Luxury slow fashion' when it's actually the exact same materials as the fast fashion brands. It just seems to be a bit thicker/better lined, which hardly accounts for the huge price tag on some of these items.

Side note: Her "content creation assistant" Sophie has been an assistant at Odd Muse for 2+ years now, and was a assistant in her previous job too. Red flag central that there is zero career progression at Odd Muse for employees.

In most jobs, you'd either move up via promotion or move on within two years. These "cool girl brands" like Odd Muse thrive on clout rather than proper career progression & they rarely pay well.

Aimee surrounds herself with yes men employees that don't even receive decent career progression, lmao.
 
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H

hatersgonhatefukyamum

bumblebee365 said:
Every time she comes up on my tiktok page I get the vibe that she loves herself 😂 constantly banging on about how successful her brand is - the clothes aren’t even good quality probably the next misguided / in the style / PLT chav clothes to wear to the races… but just with slightly higher price tags
Click to expand...

She does love herself but my question is how when she looks like Kenneth Williams 🤣 it's literally all polyester tit for literally hundreds of pounds and she's 5 foot 3 and her blazer "dresses" skim her bleep flaps? How's anyone of a normal height to wear them??
 
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KYLIE

KYLIE

All the comments on her latest “collection” are saying she needs to make the clothing longer, so weird how they target “corporate girlies” yet the clothing is far too short and not appropriate to wear anywhere corporate/classy??
 
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H

hatersgonhatefukyamum

Did anyone see that atoilee post that's gone viral about Hazelwoodx at ardorelondon copying the brands ideas? Well amiee from odd muse commented as well saying she'd had to block her etc and so many other brands saying the same 👀
 
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