In the style will be gone within the next 12-18 months. For the last few years this brand was able to push out utter crap but at an affordable price, which satisfies the masses. In the last year Iv seen established/ heritage brands at lower prices than ITS.
ITS are too young, they don’t have a good reputation and are reliant on an unsustainable business model. Boo-hoo, PLT etc are owned by BILLIONAIRES who can ride out these storms and throw money at the current problems. ITS have a jumped up, self obsessed who thinks he knows everything because he got lucky with a TOWIE and Geordie shore reject.
If he had anything about him he’d stop sharing so much of his luxurious life on insta, because that’s going to bite him on the ass when the mass redundancies kick off!
his company was over inflated when it floated, which made him instantly rich, it wouldn’t surprise me if the valuation was fraudulent given it’s gone from 200p a share to 8p a share!
Looking forward to watching this shit show and the demise of all the god awful influencers that are affiliated with them