40plusnotgivingupyet

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The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

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Everytime she shows her shoes that she makes and sells, she has to tag it as an AD. Everytime she wears them she has to tag as an AD. Anything gifted must be declared everytimeshe shows it on any post or story.ALL affiliate links must be clearly marked as an affiliate link.

I report her too - she runs a profitable business and as such should abide by ASA advertising rules. She breaches them most of the time. She’s unprofessional.

I'm reporting her too. Story after story about them, none marked as an ad. It's every bloody day.

 

[Rosiepie]

It’s awful what’s happened to her - and I do understand it must be upsetting. Losing anyone close, you don’t forget. What I find uncomfortable, is her sharing her emotions so publicly whilst talking about her feature in styleathomemag (I was quite surprised by her bathroom tile reveal) and then it’s back to swipe ups for yet MORE maxi skirts and Mandco clothing. She is absolutely in it for the money and has no shame, as long as her followers are swiping, she won’t care. She takes advantage of those little dots everyday......................................................... cha ching ££££££££££££

 

[MrsHater]

The constant repetitive swipe ups for Look Fantastic and Sweaty Betty etc are awful. Not in the slightest bit subtle. How can they even get away with it? It’s utterly shameful.

 

[Basicbasic]

It's to make sure the cookies capture anything you buy even if it's not recommended by her e.g. if you swipe up to one of her Amazon links she gets commission on everything you buy from them for up to a month. This trickery makes me furious because we shop a lot with Amazon. She's pretty manic at the moment, making out ours all for us so we don't miss any 'deals' but really it's to fit in her contractual ads and get the cookies earning her commission. She must be raking it in she's got monthly deals with about 10 different shops now and it won't be a small retainer she's on. Probably a couple of grand per shop per month.

 

[abbotty]

I’ve followed her for years but unfollowed today. Had hit the click through the stage anyway but tipped over the edge with the relentless look at me sizing down in a brand known to have massive sizes. Tedious.

 

[Penelope Strawberry]

Just another day of Abi publicly criticising her son and justifying her boozing.

 

[Tambourinequeen]

That was MyFashionable40s, now CuratingMi. I actually still really like her. She did start going down the route of all the other accounts (accepting gifts etc.) but has really toned back. To me, she really comes across as more centred, and focussed on developing a sustainable wardrobe, which is my interest.

I agree I really like Michelle's style and yes she doesn't seem to have gone just as far with the ads as most of them.

 

[Rosiepie]

Why does she keep regurgitating the same clothes over and over?!?!

It’s like some form of brainwashing - eventually she will convince you to buy even though you don’t need it her stories are like that film Groundhog Day!

 

[Saps]

Totally agree!
If you have seen today’s story - the jacket and jeans-she is trying like Princess Di in the 90’s!!

 

[VerrucaSalt]

And the back massager!! Constantly!!

 

[Libertine]

Oops. Why did I think she was a headteacher?!

I think she is a temporary primary teacher and quite nervous about job security. I do like her account, but it is incrementally changing to too many expensive free items and accompanying swipe ups.

There was another fashion account - thin blonde in Bath? Her account went that way too. Great styling with affordable items slowly shifted to streams of expensive free clothes and an unfollow.

The average person doesn’t buy multiple £150 dresses and £200 shoes with each change of the seasons. They just don’t.

 

[Basicbasic]

I’ve had her on mute for a while now but had a look at her page the other day. All her posts are very long winded and sound a bit manic to me. The beg for a peloton was so obvious I can’t put my finger on one thing but I’ve completely gone off her

It's the greed and salivating over free tat for me.

 

[Libbub]

At £75 a pair they'd better be good quality. Tbh I find that day sandals seem to wear badly or I get fed up with them so if I'm gonna pay alot for a pair I need to really like them. To me these look like something you'd get from matalan. I know they're leather but....... not for me.

 

[Affiliatedlink]

I agree with this, she doesn’t even have good style. She honestly looks like a bag lady sometimes with the things she puts together and it’s all terrible quality.

Backofthewardrobe70 is another one that looks like a bag lady, I’ve never understood this woman’s popularity as she’s trying too hard and getting it all wrong! Also I was flabbergasted to see she’s only in her ‘40s !!

 

[MrsHater]

for a fashion influencer, she is incredibly unfashionable

 

[VerrucaSalt]

The styling of the sequin skirt How can she stand in front of a mirror and think it looks good with a navy shirt and black boots???

 

[RadiatorRamble]

Eeesh. The mini skirts and skin tight dresses are really not great. I am also getting bored (more bored) at the endless memes she’s posting. It’s like my mum and her friends WhatsApp group. Just endless shite

 

[VerrucaSalt]

A few of them have been paid to promote Andrew Ridgely’s book about Wham. They all wore wigs, sunglasses and choose life t-shirts. It was as awful as it sounds.

 

[Affiliatedlink]

Really tragic.
She use to be much more fashionable before the affiliate links etc

This is happening to so many that I used to follow because I liked their style, but now they will wear any old crap if it’s free!

 

[Rosiepie]

She doesn’t care if it doesn’t fit or even doesn’t look quite right, she addresses any problems with a quick fix of hiding them under a denim or leather biker jacket. Most of the time she doesn’t keep the items she’s trying to sell anyway. As long as people buy the items she will continue trying on any old thing on that makes her money. She’s certainly dedicated to the (HER) cause