Awful response! How fucking rude to basically say the bakery owner was looking for exposure. No, the media just picked up on it because we're all sick of self entitled people like her who think "exposure" is enough for payment! Christ she has clearly seen the emails so all she should be doing is apologising.
And as a little merail, I'm a cake maker and have made a few cakes for clients with big followings (who have all paid), and yes the exposure may bring you a few more visits to your page and likes to your photos, but I don't think I've ever had more orders from them, because not all their followers live in our area!