I imagine they're all still being hand delivered by a white glove courier with that attention to detail in a basket with fancy lemons rather than sent out in one go, save the and all that.So only 8 out of the 50 have posted about the jam? That’s, what, 16%? Seems a bit of a marketing fail to me.
They'd have been better off doing a PR thing in a soup kitchen or something, but I guess they only want instagram famous people in mansions pictured with the conserve.
You couldn't write a better parody