The way she she has re marketed herself as wise owl to newbie and wannabe influencers is astonishing really. I’m fairly up to date with influencer culture but she was such a small fish in the influencer bubble of almost 10 years ago, I forgot she existed.
If it hadn’t been for the niggling feeling I had seen her somewhere before, I think l might have been taken in with her schtick. Alice with the studious glasses, talk of metrics, shiny graphics, influencer business strategy and the carefully curated middle class career woman look. Once a grifter always a grifter.