He did a thing with Google last year and said that his brand isn’t his full time job...yet. From then on, I’ve taken less and less interest in him, as he’s just doing things for likes and ads, rather than being real. It’s a shame, as he’s really creative and has some really engaging content, but it’s all for the ads now.
No doubt his new bestie mumofmadlads will shortly write a poem about him being bullied on here.