I have developed a slightly unhealthy obsession with Tom Fletcher. I never listened to McFly but *that* wedding video was incredible (I have bemoaned him indoors about not having sung me a wedding speech including a choir of children! Like seriously). I think "Max" might be from Where the Wild Things Are? I agree that some of it is self congratulatory navel gazing but it seems pretty harmless and inoffensive.
Her latest book is full of smugness, including things like this: people being surprised that perfect little Giovanna was the naughty child of the family