I see a generational shift happening where Tamara's generation is moving onto home decor and family topics. High fashion will be left to the next generation. Hopefully Tamtam will learn that sooner rather than later. Creating reels isn't work ...any one can create short videos when they have an offshore team doing the work. Besides Tamara is another white woman and in this day and age, diversity matters more than ever before and brands know this.
Exactly!
Unfortunately she doesn’t have too much talent, she can only speak about candles.
Everything else is meaningless, since she can only say these plates are spectacular and I want to buy them for my pasta nights and publish the same f (ugly as hell) plate all over her stories 100*times. Girl, you’re in Italy, the heaven of creativity and nice pieces - I don’t know how she manages to take out the magic from the most beautiful places. Probably because of her trying too much. Sometimes a photo without stupid “spectacular, amazing, really really really adore it” empty comments would make a bigger impact!
This is all because she hasn’t switched and she’s making content for 12-year old girls instead of women her age.
So, she doesn’t have to grow. She can just put 0 effort in making her content, just to make it, just to post sth even if it’s crazy, useless shit.
I would never choose her for branding because she’s so lame and I remember back in the days she actually made some valuable insights when presenting sth. Now it’s giving vibes: “my dear secret friend/boyfriend/assistant please shot this in 2 minutes so we can have fun together. They (audience) won’t notice the difference because these are naive teenagers who can appreciate the useless movement to Paris, even though I haven’t accomplished anything spectacular. Because I don’t give a f for this business.”
Soooo, obviously there are still some people who do like her content, it’s just a shame that she isn’t using 1% of her true potential.
. I am sorry, I am all about empowerment, women supporting women, but it’s sooo hard to watch these grown women acting like teenagers. I just don’t get it. To me all these influencers look like spoiled, daddy’s girls who could always spend other people’s money to act and pretend they’re talented at sth. Ok, maybe I’m not credible, I only follow Camila C, since she has so much valuable content that tiktok videos are easy to consume (I get it it’s bringing them additional money and followers so it’s like their job). But still... Tamara has 0 talent for anything then talking fashion. And that has been very low quality last few months, so I don’t know what does this girl know in her 30’s besides shopping (with maybe even other people’s) money?
