downthehatch
New member
I agree. Knew of her in college, we were acquaintances and had mutual friends but wouldn’t say we were friends and haven’t seen/talked to her since. The few times we talked one-on-one, she was really lovely. Worked very hard throughout college - off doing bridal make up the other side of the country in the morning and back to Dublin for a lecture or exam in the afternoon. She studied French so spent third year in France on Erasmus - regularly flew back to Ireland to keep the make-up business going and this is before she ever had any products launched. The Dad has never been in her life. While she certainly hasn’t come from nothing, she’s worked extremely hard from when she was a teenager to build the brand she has now. I like seeing her doing well, she deserves it. Can’t speak for the person she is today but she comes across very well.I know this isn't a rave thread but I do like Aimee. I find her products hit or miss - but I would be the same about all other makeup brands. I personally like that her makeup style isn't too heavy and is wearable, although a bit too shiny for me. When she demos on her instagram she makes it look doable for regular people like me who aren't makeup artists. She's done well to build up this business and seems genuinely involved in the running of it, it seems to be her life and she seems to work hard at it. Compared to SoSueMe who seems to be off on holiday every other week.
Her mum seems to have been a good role model for her and it's nice that she's very close to her and appreciative of her. There's never been a mention of her dad so I'm presuming he's never been on the scene so for her mother to have been a single mum in the 90's can't have been easy.
Certainly wouldn’t say her products are white label - she’s shown trips to South Korea, working on formulations. Sculpted is marketed as almost a make-up/skincare hybrid - South Korea is renowned for it’s skincare being light years ahead of the rest of the world, she knows what she’s at. That’s the point of the super simple make-up looks she does - I actually like it, makes a change from all the caked on shite that most InstaMUAs slap on that looks horrific in the harsh light of day!