For a business that they’ve both invested a lot into, I’m always slightly surprised at how little Sam is involved. He’s treated like a kid who can’t be trusted and he plays into it. Three weeks in a row, he promised to be there to lead a Monday meeting and forgot every time. Pete and Pippa are always the ones who go to meetings with potential brands, clients and future employees. And Sam doesn’t even have a card for business spending anymore because Pete didn’t approve of what he was wasting company money on.
I like Sam but I couldn’t imagine trying to run a company with him. I can’t tell if Pete has the patience of a saint or if he’s such a control freak that he prefers to be in charge of it all anyway. It’s probably both.
And it’s not a surprise that Sam is dating another blonde IG girl. For all of his talk about wanting to settle down with someone who shares his interests like gaming and Harry Potter, what he actually wants is a girl that other people will be impressed by. He comes across as quite insecure and driven by what other people think of him which is a shame.
I think it’s very telling that Sam is constantly entertaining young women ( as discussed on the pod endlessly) and finally one young lady seems to have stuck around. He is clearly unable to function as a single man, and I find him needy and immature

I think Zara kept him on the straight and narrow and was more of a mother figure than partner. I definitely went off him completely when he discussed urinating in the shower with Zara showering with him

I would have left him there and then

Whatever we think of Zara, she has been very dignified in her silence, when they both (Pete included.) have tried to humiliate her . When the nation was watching Sam for soccer aid, Pete’s ‘ you cannn’ meme was cruel and uncalled for

I can only imagine what her life was like with him, and I’m glad she has found love with Louis. They seem very much together, quietly going about their lives.
I’m also getting fed up of Pete’s ‘ I’m sad, miserable and lonely’ persona, because I’m not buying it

I think he sabotages his own life, and until he goes through therapy, will keep making the same bad choices and mistakes. He’s a smart man, he must know this. I’m not sure he actually wants to change
