She’s a small business who is using Insta as a marketing platform (by sending out shitloads of freebies to bloggers). Quite often small businesses have to show a face & story behind the brand now in order for their followers to grow. So I think it’s understandable what she’s doing however I don’t pay any attention to her personal life and never watch her stories. She seems v talented though (though I think she did a collab with Selfish Mother which is a bit off putting).