Welcome to all the newbies who have joined recently! I know there were some questions about who we are - thought we’d answer here so we can copy paste whenever anyone asks haha
We have an unfortunate connection to Lorna - our niece was a bit obsessed with her (and a few other instagrammers) and has suffered from severe eating disorders (life-threatening) desperate to be “just like Lorna” who is actually photo-shopping the majority of her photos and videos. She’s in treatment, and working on the road to recovery, but we had to take things into our own hands. We started an instagram account (that we’ve since taken down - too much to maintain!) to start calling her out since Lorna absolutely refuses to allow any constructive criticism, but then we decided to take it a step further, and hit her where it hurts the most - her wallet. We are both lawyers (we’re sisters), and we filed extensive complaints with the ASA on her ad tagging and gifting disclosures. We’ve also partnered with 2 MPs that are keen to push forward legislation that would either ban filters or require instagrammers to disclose that photos are photoshopped- we’ve supplied over 40 photos and videos of Lorna as part of the evidentiary support. Finally - one of us is an environmental lawyer. We’re working close with another lobby group and an MP who is keen to apply pressure to fast fashion houses like ITS. We’re also looking to apply fines to instagrammers like Lorna who push fast fashion and punish them financially there as well (lots of ways to do this actually). We love when you guys post pictures here of her photoshopping or non-Ad use! We keep them and store them and send them off right away! Her latest thing - where she’s asking people to repost her stupid coats video - is another thing we’ve submitted to the ASA. It’s asking others to advertise on your behalf. We hope she’s looking at a nice hefty fine here very soon!
We have an unfortunate connection to Lorna - our niece was a bit obsessed with her (and a few other instagrammers) and has suffered from severe eating disorders (life-threatening) desperate to be “just like Lorna” who is actually photo-shopping the majority of her photos and videos. She’s in treatment, and working on the road to recovery, but we had to take things into our own hands. We started an instagram account (that we’ve since taken down - too much to maintain!) to start calling her out since Lorna absolutely refuses to allow any constructive criticism, but then we decided to take it a step further, and hit her where it hurts the most - her wallet. We are both lawyers (we’re sisters), and we filed extensive complaints with the ASA on her ad tagging and gifting disclosures. We’ve also partnered with 2 MPs that are keen to push forward legislation that would either ban filters or require instagrammers to disclose that photos are photoshopped- we’ve supplied over 40 photos and videos of Lorna as part of the evidentiary support. Finally - one of us is an environmental lawyer. We’re working close with another lobby group and an MP who is keen to apply pressure to fast fashion houses like ITS. We’re also looking to apply fines to instagrammers like Lorna who push fast fashion and punish them financially there as well (lots of ways to do this actually). We love when you guys post pictures here of her photoshopping or non-Ad use! We keep them and store them and send them off right away! Her latest thing - where she’s asking people to repost her stupid coats video - is another thing we’ve submitted to the ASA. It’s asking others to advertise on your behalf. We hope she’s looking at a nice hefty fine here very soon!