The brand 100% needed called out publicly, are you joking?
They have targeted people who have written pregnant without researching any context behind it. It would have taken them 2 minutes of their time to read her most recent post rather can copy and paste a bullshit message they'll send to everyone and just changing the name. Honestly, would you be the saying the same if it was you or a family member the brand had upset, or is it just because it's an influencer they've messaged?
If I owned a small business I'd sure as hell do at least the smallest bit of research before I sent someone a DM instead of just searching 'Daily Mail Pregnant' and firing out a message off the back of it. And if I was called out publicly with a bit of damage done to my business, that's on me. If your business meant that much to you you wouldn't be so incredibly stupid as they've been