Isobel Lorna

[lilchicken]

Right tattlers, let’s do a bit of a deep dive. Into the murky world of Ms Lorna.

One of the reasons she was showing off the bags in her reels, is likely connected to the company Selliers Knightsbridge. You’ll recognise the name, because Isobel works with them, promotes them etc, a lot.

It’s a company that resells designer bags, located opposite Harrods. So kinda glamorous but also, kinda not.

What’s that got to do with the wedding?

Well Ms Fennel, is the bride. And she works as a managing director at SK, from late 2021, having joined them from being an “online stylist” at matches. A bit of a step up right? Well that’s because the groom also works at SK. His name is Ayaz and he’s the COO at SK.

https://www.linkedin.com/in/ayaz-rafael-ibrahimov-45277024?originalSubdomain=uk

Another weird pivot. He’s gone from being a solicitor to COO of a second hand handbag company. And a parent founder. How’d a solicitor get into that?

well that’s because it’s his mother and sister own the company. Dinara (his mum) and Hanushka (his sister).

Dinara IBRAHIMOVA personal appointments - Find and update company information - GOV.UK

Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

find-and-update.company-information.service.gov.uk

Hanushka is the literal founder, having worked at SK for 6 years apparently. She’s also a former solicitor.

here’s her LinkedIn. You’ll note, posh school, good education, legal training and Russian as a second language. More on that later.
https://www.linkedin.com/in/hanushka-toni?originalSubdomain=uk

what about the mum, Dina?

She featured alongside Hanushka in a segment in harper’s b.

My new normal: Dina Ibrahimova and Hanushka Toni

The mother-and-daughter duo behind the resale platform Sellier on their digital transformation

www.harpersbazaar.com

but not much info on her background. Here’s another article about their store in Monaco. Why Monaco? Well aside from the obvious glam of Monaco, Dina’s husband works there. More on him later too…

Gently-used luxury handbag seller arriving in Monaco - Monaco Life

Sellier Knightsbridge has announced the upcoming opening of a Monaco location, a first for the luxe pre-loved retailer outside of the UK.

monacolife.net

So how on earth does a woman without much of a career background that we can see, along with her daughter whose only job has been as a trainee solicitor, get the funding to open a store in Knightsbridge and hire the entire family?

well that could very well be down to the husband and father, Rafael Ibrahimov. He is a former ambassador from Azerbaijan. And has previously served as ambassador to the U.K. recently, he pled guilty to sexual assaults against women.

Former Azerbaijani ambassador to UK sexually assaults 3 staff members of rehabilitation clinic - ABCMEDIA

Former Azerbaijani Ambassador to the UK Rafael Ibrahimov sexually assaulted three staff members on his first day at a rehabilitation clinic in Cheshire,

abcmedia.am

Former Azerbaijan ambassador to UK groped staff on his first day at rehab clinic

Rafael Ibrahimov, a former Azerbaijan ambassador to the UK, was at the clinic for treatment for an addiction to sleeping tablets.

www.northwichguardian.co.uk

Hence Hanushka speaking Russian. Now if anyone knows a bit of Russian/Azerbaijan history… it’s an interesting one. Azerbaijan as a country, has had high levels of corruption in government. To say the least. See the oil fields of Azerbaijan and the interaction of the state on the sovereign wealth fund.

but maybe it’s not him. Who is Hanushka married to? And why does he have zero social media presence? Maybe that’s because, his name is Sergei Toni.

Son of Russian Railways Official Owns European Real Estate Empire

The 33-year-old son of Oleg Toni has homes on the French Riviera, a Paris apartment, property on Spain's Mediterranean coast, and much more. Many of the properties are owned through secretive companies registered in Luxembourg.

www.occrp.org

Sergei (or Sergey) is the son of a Russian oligarch, essentially. He’s been named on lucrative company structures from the age of 15. He’s been named in the Pandora papers.

SERGEY TONI | ICIJ Offshore Leaks Database

Pandora Papers - Fidelity Corporate Services Officer: SERGEY TONI

offshoreleaks.icij.org

Hanushka and her husband are both named in this document, in relation to being under “investigation for corruption”; the documents name? “Warmongers Under Sanctions”

https://acf.international/media/Investigations_subjects_iL0pnU1.pdf

and how is she described?
“Wife of Sergey Toni, who is a son of the deputy general director of the state owned Russian Railways (one of the world’s largest transport companies) Oleg Toni; daughter of the former Azerbaijani ambassador to the U.K. Rafael Ibrahimov. Toni received financial benefit from corruption schemes designed to obtain illegal sources of income through family association with corrupt politicians”

as is so often the case, you scratch the surface of these people’s lives and it’s far from the glamour they portray.

if I was Isabel, I’d be taking a hard, hard look at myself rn and the people I’m associating with.

 

[pommynoir]

If my videographer had turned up at my wedding armed with an iPhone and a Birkin id be raging

 

[smartgirl600]

Is it just me or does anyone else think that she bought the luxury advent calendar for herself…?

 

[Going-dicey]

Also… you can 100% see what someone makes via companies house, or at least gauge. Businesses submit accounts which don’t go into granular detail but give a rough idea of profits and overheads.

I used it to do some due diligence on tradespeople I hired for hired renovations and a wedding. My florist for my wedding ripped me off, and I was able to see she was in financial difficulties via companies house, so I’ve used it ever since to get a picture on what’s going on.

she’s talking utter rubbish.

And what can companies house tell us about Voir Social and Isobel?

well for one, the business associated with her personal insta - “Isobel media and consultancy Ltd” is dissolved. its statement of capital was for £1. At the point it was created, she’s used her parents address and not an accountant. So in short… looks as though there wasn’t much money, or an accountant would’ve used their business address and they’d have submitted annual accounts as per their obligations. Even a micro entity has these obligations. And the cash that went through that buisness..was about £200. It owed £200 to be exact.

so she’s dissolved that business in Jan 2024.

at this point she’s created Voir Social Ltd in April 2022 (both as a registered buisness and as an insta account). She uses an accountant to create this business but statement of capital is still £1, not wholly unusual.

companies house have then issued a strike off gazette - presumbably due to lack of filing accounts. But she’s obviously instructed an accountant to negate this.

the company did submit accounts for April 2023 - her incomings were about 20k, but outgoings (debt) was about £10k. So she roughly made about £10k in profit that year. It looks as if this buisness is an accumulation of both her personal insta and any voir social work she apparently gets - the two seem to be intertwined. But these aren’t the records of a thriving buisness with large clients. It looks more like a nice little cash cow but not a thriving business. It definitely doesn’t marry up to the lifestyle she’s showing online.

her accountant seems to be “the showbiz accountant” which is a weird choice… one, it’s based in Liverpool. She has no obvious connections there. It also has no reviews and is tucked away in the Liver building. Very odd.

and why would a marketing agency want a “showbiz” accountant? In a different city?

In respect of Companies House — that’s balance sheet only so it isn’t “incomings and outgoings”. Its assets and liabilities. You could be a business generating £1m in revenue and have only £100 in assets and £0 liabilities. Conversely, you could be a business generating £10k in revenue but have assets of £1m and £500k in liabilities. It’s also only a snapshot in time (the date of the balance sheet).

What Companies House does tell us though is that because she’s filing micro entity accounts (I.e. only needs to file her balance sheet), she meets two of the following criteria: (i) a turnover of £632,000 or less (ii) £316,000 or less on its balance sheet (iii) 10 employees or less.

She says she has a few employees. If we operate on the assumption that all of her items aren’t rented/borrowed (big assumption), then I suspect she needs at least £100k of gross revenue to fund her lifestyle (e.g. £15k watch, £20k bag, thousands on clothes, beauty treatments, couple grand on rent per month, couple grand on eating out, etc.). I say gross revenue because there will be corporation tax, capital gains on the dividend, income tax on anything she’s claiming as income, etc. Effective tax rate probably 50%. Appreciate I’m conflating her income/dividend as a director/shareholder and the business’ revenue itself but it’s representative only. She then needs to pay her staff, marketing, accounting software, etc. All in, if she was genuinely funding her lifestyle herself and paying her staff, I can’t see how she’d be able to turnover anything less than £200k. I don’t think there’s a chance in hell she’s doing that. The fact this is coming from an alternative revenue stream makes so much more sense. The money isn’t coming from her parents — they aren’t rich enough. It’s not self made (apprentice earning £17k). And it’s not from her SM business (as you’ve all pointed out she has no real clients).

She acts like she’s frugal on the car but that’s largely irrelevant with how much she’s (supposedly) spending on other luxury goods. It all makes sense now though.

 

[Going-dicey]

Banging on about being a business woman yet can’t file at company’s house properly doubt all these ‘clients’ she wants to attract to her agency would be impressed by such sloppy mess

View attachment 3336252

Oh and everyone who hates her is jealous of her and wants to be her love the delulu

Oh dear. Idk what’s worse — the skiing with the handbag in the background or trying to subtly respond to the HaTeRz with what she’s written.

The company she ‘dissolved’ (more on that later) is not a ‘sole trader’. That makes absolutely no sense. You can see the company that was dissolved and it literally says right on Companies House that it’s a ‘limited company’. A ‘sole trader’ is not a type of limited company and it cannot even be registered at Companies House. A ‘sole trader’ is dealt with by way of self-assessment and notification to HMRC. A private limited company has separate legal identity, which is why it’s required to be registered at Companies House. A ‘sole trader’ has no separate legal identity from the individual which is why it is not a matter for Companies House and its not even possible to register as such.

By the way, we know it’s a complete lie that she “registered as a sole trader” because the application form she made to register the business is publicly available on Companies House. You can very clearly see in the application form that she ticked “private company limited by shares” which is not a “sole trader”.

This has to be one of the dumbest things she’s written. Next, the company she claims was a ‘sole trader’ (which is an oxymoron) wasn’t voluntary dissolved. That’s just a lie — it was compulsorily dissolved by Companies House. It doesn’t cost anything for Companies House to compulsorily dissolve your company. It only costs money if you *voluntarily* dissolve. She missed a filing deadline circa. October last year and was given 3 months to remedy it. She didn’t remedy the issue and Companies House kicked it off the register.

By the way, if you miss a first time filing deadline, all you have to do is email Companies House (assuming you’ve filed the missing form and paid the fine). Some times Companies House will sort it automatically for you meaning there’s not even an email required. There’s no formal, expensive process.

It’s a different story if you’ve been booted from the register and are trying to sort it out after you’ve been compulsorily dissolved — then it’s an expensive court process. But none of that happened here. The absolute most she’d have paid to get this resolved is £100 because that’s the cost of the fine.

We know that because all this information is publicly available.

Lastly, the fact that she doesn’t know why she has to pay VAT tells me that she’s below the VAT threshold of £90k in revenue. It’s pretty binary as to why you have to register for VAT. You’re either above the threshold for VAT or you’re not. You can, however, volunteer to register for VAT even if you are below the threshold. I am guessing her accountant has advised her to voluntarily register for VAT. To be fair, I’ve never been convinced by any of the reasons people give to voluntarily register for VAT if they’re providing a simple service (as opposed to selling goods). And the reasons accountants give to voluntarily register a services business for VAT are kind of confusing. But, if she was above the threshold for registration there’d be absolutely no confusion because it’s very binary. You’re either above the the revenue threshold or you’re not.

 

[Going-dicey]

I see. I get that she's young and it's expensive in London but if I'm selling my body for money I would not be wasting it on Birkins without buying my own place first.

It’s insane. To have gone through the whole process of meeting random dudes via “mutual friends” and all you have to show for it is a lousy leather bag is embarrassing. At least with a watch there’s an underlying precious metal, craftsmanship, utility and it doesn’t wear like disposable cloth. But with a handbag, there’s nothing to show for it. You can buy the same thing off of aliexpress and 99.99% of the world wouldn’t know the difference. She should’ve prioritised the flat. But it would make sense that she couldn’t get a mortgage. She’s effectively “self-employed” and she doesn’t have 3 years of accounts to show that she has a 4.5x multiple to pay for a £500k-£600k Clapham flat. She might have earned enough via this new revelation but Halifax isn’t going to factor in income from “£1800 per night punter reviewers”. Shame really — because the tacky, bedazzled, non-waitlisted Rolex and the Birkin she didn’t even want would’ve been enough for a deposit on a 1 bed flat in SW London. She doesn’t have a legitimate revenue stream to cover the income requirement of a mortgage though. Parents have no money and she has nothing above board in her own right. She could’ve almost bought a flat up North in cash though if she was frugal.

It’s now almost guaranteed that this whole advent calendar shtick is either (a) a wash up of ‘client’ gifts and/or (b) gifts she bought herself. No chance these are from a boyfriend.

 

[anonymoususer1212]

Tbh I was following her for ages but her content and her being rude is just too much

 

[lilchicken]

Her boyfriend gives me the biggest ick. I think it’s really concerning. Aside from the fact he seems to be incredible insecure and narcissistic…

his TikTok has gems like “she comes with a Hermes Kelly… she might make it past the third date”. I don’t think he’s even joking because it’s a sentiment that’s consistent on his socials. I.e. having luxury goods brings you up in his esteem.

then there’s the fact he’s clearly so, so desperate to be famous. Him and his brother. They dabble in blogs, modelling (apparently) vlogging, influencing, “buisness” (if you can call the nose strip thing a legit business), fitness and an ultimate goal of acting, apparently.

Specifically about their relationship, he posts about shopping for girlfriend(s) (gross, hoping its satire but not entirely sure? Imagine bragging openly about this, joking or not? How disrespectful and immature?)

He also claimed to have gone on 61 dates this year (uh huh) and only 2 second dates, which is a weird flex. I’m guessing he’s trying to subtlety tell everyone how in demand he is, but super selective? Instead it just looks like none of his first dates wanted him.

oh, and he has to specify he met his girlfriend at a black tie event (because he goes to black tie events guys in case you didn’t know). And she was a “situationship” first. Lovely. How respectful.

this man is the same age as my husband. I can’t imagine why a grown ass man is bragging about situationships while eyefucking himself in selfies, but I’m guessing that’s why he’s had to date someone a decade younger than him. Women his own age are done with this nonsense. People this insecure are draining to be around, but most folk grow out of it by the time they hit their 30s.

only an immature 23 yr old would think all of the above is fine and not being able to ski is the Ick.

like yeh. Of course. The lack of skiing is the ick.

 

[gabbysolis]

She has a reel up on insta of what bags they all wore to a wedding and captioned it ‘I think the bags were more than the wedding ’, she’s so fucking rude! She acts like a snobby child, can you imagine if you were at a wedding and your friend put up a post with that caption and emoji.

People in the comments are also cringing at her wearing a Birkin as a wedding guest bag, rightly so. More and more her posts are screaming call girl, if she had any actual wealth or manners she’d have plenty of options in her wardrobe to dress appropriately for events… and get a new car…. and not only own the most ugly Hermes colours.

 

[Furrytriangle]

So who is the 3 tattlers she’s taken down?? These people keep coming up on fyp and their threads are ain’t even made it to #2 yet!
View attachment 3607281

Loooool all she’s doing by talking about tattle is directing traffic here to out herself as an escort, and possibly have more people with evidence show up. Well done Iz!

 

[daisy2809]

i find it unusual that she's managed to get so many followers when she's not what most would describe as attractive, she has quite a masculine look

 

[Anon-a-mouse]

Is it just me or is she literally repeating the exact same videos from the last ski trip a whole month later?
The “you dropped your lip gloss, outfit detail”, snow as gua sha, got my Kelly a coat, wearing you whatever bag skiing etc etc…yawn!! Can she not think of new content considering she runs a marketing agency???

 

[daisy2809]

i just don't think it's fair to flex on the internet and have people feeling like shit that they can't live the way you do, or for people to be making out like she's an 'inspiration', when it's all a complete lie

 

[toastedwoofles]

Bag looks ridiculous with that outfit... It screams this is my only designer bag.

 

[trashtalker36]

Honestly? I find it all a bit embarrassing. I’m a luxury lover and I own several quota bags from Hermes but I wouldn’t not dream of buying something so extravagant whilst driving a 15 year old car and renting my apartment. Her priorities are in the wrong place and it is simply because she cannot afford to invest in property whilst also buying expensive handbags.

 

[Lechat]

This is a bit of a tangent but bear with me.

so William wade is ‘co owner’ of this nasal tape product. And another ‘co owner’ is an influencer called James Middleton (not related to Kate) who is quite posh (dad was a partner at big 4 accounting firm, family home in London, gifted a flat in central London etc). He’s married to an American influencer who was on some reality tv thing years ago. There’s a whole Reddit thread on her and now him, as they met and bodged a wedding to get him a green card via a loop hole (basically entered the US on a tourist visa and did a shot gun wedding).
Anyway, he was exposed for selling his used undies to gay men on a website. There’s emails posted to the website as proof. And it implicated James’ then friend Angus Warburton who is heir of the warburton bread company. You’d think they wouldn’t need the money but maybe the mentality is that it’s easy cash.

Obviously I’m not implying the Wade dude does this stuff but it’s funny his co owner / friend has, so maybe it’s quite common in this influencer circle.

 

[daisy2809]

the irony of HER telling people to get a job

 

[alicemalice]

Does anybody have a screenshot? and how do you know this "review" is real? Could have just been posted by someone who doesn't like her. Also linking her Instagram seems unusual.
Nowadays every girl who seems to have money is excused of escorting, as if women are incapable of making money otherwise Like on TikTok where a woman being on Yacht apparently is definite proof that she's "yachting". It's just another form of internalized misogyny.

The reason why it came across as real was because the account that posted a review of Lorna as an escort had other reviews on his account for other escorts in different cities (in Germany if i remember correctly). I definitely saw it.

 

[breakfastatvancleefs]

She definitely did, I saw it and thought what a rude bitch. It was either in her stories and has now expired, or it was on the end of this reel and she's edited it out.

Does she only own that one bag? She looks stupid with something so big with that dress. Might as well have had a Primark suitcase dragging along behind her, would have looked the same. Couldn't care less if she's a part time hooker but if she is then why doesn't she get one of her clients to buy her some more bags.

She like a snobby child. She looks so basic and gauche. Awkward and so plain. She clearly doesn’t belong there and is trying to keep up with richer people. How exhausting. You’re a copper’s daughter from Bristol you’re from a different world. And it shows. Nobody with class takes a black birkin to a wedding… or wears black for that matter. She needs to get help her whole identity is based around a handbag. Sad little nobody.

 

[lilchicken]

I first moved to London about a decade ago, and popped into Harrods to get some makeup and a coffee in Laduree.

I was shocked at the disgusting way staff were treated there. I watched rich arab women literally elbow waitresses, who must’ve been so used to it they didn’t even bat an eyelid. I walked outside to see tacky cars speeding on the roads, and was pretty appalled.

Popped in again today for some stuff for dinner, and sad to report it’s just as tacky and classless as ever. Women with balloon lips, who shove in front of you or just don’t care about elbowing you out of the way. Not a “please”, “excuse Me” or “thank you” to be heard anywhere.

firmed up my belief that no one with an ounce of class would be caught dead in Harrods nowadays, especially after the Al Fayed allegations.

Once upon a time it would’ve been elegant and grand but it’s a capitalist hellhole now, filled with the dregs of London.

I wonder if they are paying her to promote their brand or it’s it part of her delusions of grandeur and non-Londoners who follow her just assume it’s a classy “old money” place?