Hmm, I'm not at all surprised to hear all this.
She does love a catchphrase and she goes on about being the Small Biz Supporter, but only to a few select people.
She put up something on her IG encouraging people to reply. I did so and got a response saying "Holly is too busy to read her DM's, but we'll pass on your comments". What?
She did start to look out for a few Black owned businesses to start supporting last Summer, so I saw her promoting a few of those.
But, no, I don't believe she's genuine and I'm glad I'm not the only one!
Credit where credit is due, NOTHS is an excellent platform, but there's something off about her.
You are not the only one who finds her false!!!
Her podcast is terrible. She's a terrible interviewer and constantly gushes and talks over the guests who are basically her rich white friends. She's selling self employment as some kind of lifestyle when it's actually really hard work. She loves a catchphrase too. "Female Founder" etc etc.
I knew her when she "ran" Noths and she was all about her favourites - staff and sellers. Sophie took the money and ran while she clings on for dear life styling herself as a "business guru". She did work with the Prices Trust a while back and introduced a girl who had started a business with the help of the PT. Turns out she is the daughter of one the largest sellers on Not on the high street. Surprise surprise.
If anyone dares to question her on her instagram about breaking lockdown rules she blocks them!