He certainly knew when to sell off gleam right at the top before brands started to see how much better value small to medium accounts were and Zoellas money making ability plummeted.
He was friends with the, less than delightful, pixiwoo sisters who I believe asked him to manage them and gleam futures was born. I guess he was already managing people before then?
I think he gave funding and "consulting services" for lots of side projects with the gleam "talent" like alfie deyes merch shop and Zoella products in exchange for being a major stakeholder. But eventually he was cut out of these.
Dom smales was on a documentary telling bare faced lies about gleam futures and how they go above and beyond the law and how frustrating it is that other talent agencies flounce then