I saw some comments on a video of unbagging their Five Guys order where she explained that her cooking videos don’t do well. I would argue it’s because she doesn’t actually show any of the process of cooking, she’s just dumping things from a pan or an airfryer onto a plate. I follow some incredible food content creators who show the entire process of cooking the dish and make it very aesthetically pleasing, she just doesn’t put the effort in.
I’d also guess that content around takeaways and treat foods perform better because people live vicariously through it, both due to the expense and because it’s not an everyday way of eating for most people. She’s backed herself into a corner of her account relying on this content and so her lifestyle revolves around that, rather than authentically sharing her life.
I’m also still not 100% convinced it’s not niche feeder content.