SweatyBettyT
VIP Member
I’d be shocked if they were earning that much. Only a small percentage of their followers are engaged at any time.
Don’t forget they have to pay agency fees and taxes on any income.
I know they get x amount for a story and they get paid more for a post on their grid. Some of them may also get flat fees for certain campaigns. It is a very grey area and if shouldn’t be. There should be complete transparency.
But you are right, if we stop, they stop. Which is why my rule is….once something is promoted by an influencer that where I stop engaging with that brand. The biggest loser is the brand. They are losing LOYAL life long customers vs the one off fleeting transaction who someone who buys because they aspire to something an influencer with a discount code is obsessed with. Of course they’re obsessed, they’re being paid to be obsessed
Don’t forget they have to pay agency fees and taxes on any income.
I know they get x amount for a story and they get paid more for a post on their grid. Some of them may also get flat fees for certain campaigns. It is a very grey area and if shouldn’t be. There should be complete transparency.
But you are right, if we stop, they stop. Which is why my rule is….once something is promoted by an influencer that where I stop engaging with that brand. The biggest loser is the brand. They are losing LOYAL life long customers vs the one off fleeting transaction who someone who buys because they aspire to something an influencer with a discount code is obsessed with. Of course they’re obsessed, they’re being paid to be obsessed