I think it's disgusting when so many people struggle to even buy their children a birthday cake and she's there, a millionaire bragging about all the free shit she gets.
Personally I don't think it even does anything to help those businesses either as I for one will know what ones to avoid like the plague. I don't get why the businesses never do something generous like donating to their food banks, local children's hospitals, local toddler groups or even just finding struggling families and helping them a bit. It's the same with all the gifted holidays, give them to people that are more deserving like a local hospital worker, someone who does loads to help their community, a family of a sick child etc. I'd be more inclined to use their services and give them my money then