I much preferred in the earlier series where they would just drop them into existing businesses and see which team could adapt and do best (home shopping channels, car showrooms, estate agents, even that Topshop task in series 2).
The “sit them in a room with a graphic designer for 2 hours and then have them pitch a crap drawing to unnamed ‘industry experts’” is boring and repetitive. The motorbikes, lunchbox and kids cartoon tasks in this series have felt almost identical to each other.