Seems like her team drove to London to check it out... they put up different outfits in the stories and talked about how much they loved everything. It didn't look like Zoe was there. Also, no idea what fashion week has got to do with the Zoella "brand".
ALSO, what still IS the Zoella brand anyway?? Since she isn't doing her beauty or lifestyle anymore - wtf is "ZOELLA"?? They don't release any products, they don't do tit.
Ah I see, so as usual she had no input - it just serves to keep her account full of content.
I think that's the problem with her brand and always has been, it has no real identity or focus, just churned out random products.
Rather than just focus on one thing she has tried to do absolutely everything she can think of (sorry, I mean other people have done absolutely everything they can think of and printed her name on it) and it hasn't really translated well in terms of sales.
In my opinion she'd be much better off just retiring early, deleting all her accounts and maybe going to live abroad somewhere in a nice villa in the sun where she can watch TV all day long and avoid any social interaction.
She'd probably find she was a great deal happier and content alone. She clearly has no interest or enthusiasm to continue her 'brand'... dragging it on any further is just embarrassing at this point!