Tbf to her she is quite consistent in her narrative of mentioning against frequent posts being a single mother, living in London , health issues, remarks about her ex and being abused, being brought up in social housing , not being taught money, political narrative and starting these projects seemingly abandoning them and starting a new one.
She got lucky by going viral last year and managing to build an audience to engage with her content allowing her to get income to pay down the debt as a quick fix
She is now struggling to find the next viral moment that will push her finances to the level she craves. The 100k savings narrative probably got her to go through the 100k TikTok followers. The next couple of months will be interesting to see where she goes with this, supposedly some new website what of no idea, a budgeting pack soon to launch and no doubt a couple more adverts.
if she was serious that she could earn significant sums from her freelance/influencing career she would have resigned from her main role to focus on them. Other than the odd more controversial post that gains comments/likes she struggles to engage her followers. She reminds me of a Gemini which I guess she isn’t as she has two sides /stories on her posts across platforms, the debt , budget conscious and the splurging travel, luxury goods, life type