Minerva's HQ is also located on Market St in SF, where Twitter's office and other companies like that are. She's in it for the business it seems. She wants to make the $$$ and come across as this really inspirational person and make money off it. She was a lot more authentic back in the day - maybe because we see more of her life now, things are different...
Now, I think she's changed. She's not the Jade I looked up to anymore. She seems obsessed with business and brand deals, always marketing products. I bet she'll end up working for Minerva, seeing as her internship seemed to revolve around "analysing their instagram page". Students literally market this institution as part of their work-study agreement. Well the internship involves that, but the online presence like with her and Dinara are designed to market Minerva.
I've been following Dinara for a while now, and even she seems a lot more... normal. Like she seems real and not trying to be different. She doesn't put her uni in this amazing light all the time, while she doesn't bash it.
It basically is. Higher up people get students, students do work-study for financial aid which is basically just promoting the uni (who knows if Jade got financial aid, she came from a high-income earning family), they get students, same thing.