I agree her overall style of content has changed but that is not what I find off-putting. I think she has begun to come across as very smug and self-important. She seems to regularly take time off Instagram and those announcements do smack of virtue signalling, and yet on Christmas Day she was posting non-stop, which I found very odd given her supposed values. Also, whilst I don't hold it against anyone to be proud of their weight loss, she makes a lot of allusions to it and is constantly doing what I can best describe as body checking, posting pictures/videos that focus on her tummy. Even today she has posted a clip of her putting an apron on and turning around in a way that emphasises her slimness. Like I said, I understand she's pleased but it's coming across to me as vanity now.