So I’ve been thinking for a while about how brands can do better rather than sending their stuff to spoilt brats!
I totally get that their number or followed allows a brand the exposure and number of eyes they are looking for but I think there’s a better way.
I mentioned here a while ago that I avoid brands that send stuff to these Instagrammers and will now also never buy from Loulerie.
So how do brands/hotels get exposure from bloggers without alienating individuals like me who are probably their target market?
Take a hotel stay for example - all these bloggers staying over on gifted nights that they don’t need or could well afford themselves.
I would LOVE to see a hotel give this night to a family ( one parent family, front line workers,families finding it tough, ones who wouldn’t get a night away). They record a few videos when they’re there, can remain anonymous if they wish but typing text onto the stories etc....This then gets sent to a blogger who uploads it on their stories and says for example Farnham Estate recently gifted stay to a family this was their experience.... she uploads the videos from the trip showing the room, breakfast, etc so it get the 40/50k exposure but swigs isn’t getting the trip! That would make me book that hotel!
Same with the necklace this morning - send it to a nurse, swigs uploads that with a swipe up and and I would then shop in loulerie...
How do you think we can get to this? I think it’s a change which needs to be made and will only take one or two big brands to step up and lead the way on this.