The family seem to be really gifting when it comes to friends, family and charity so nothing wrong there. Their business ethics ofcourse have recently been shamed by the whole Leicester sweatshops but I'm sure most knew about them all along just like the bigger fashion retailers Primark e.t.c they all the same.
Umar Kamani seems to be pally with other Corrie Stars probably from MCR clubbing scene or supplying clothing to Corrie other than the Thomas Brothers such as Brooke Vincent. Seems to be keeping low key out of UK since the Boohoo backlash with his new GF.
It's just another brand like 'In the style' using ex stars or Youtubers to promote their tat or MissGuided really....