Ingham logic dictates that if subscriptions are growing then that’s a good thing and is something that they hope for and encourage. However, if (genuine) subscriptions are falling then that’s not something they are bothered about and do not want to encourage more subscriptions. Makes perfect sense.Sarah saying they don't care about subs is the biggest load of shite. She was obsessed with their analytics on the road to their 1m so there is not a chance in hell she has lightened her attention there. She'll be sitting staring at their figures on a daily basis, of that I have no doubt