I think that, many times, people are victims of their own success. They start off with something good, it takes off, and then theyāre not prepared for what happens next. They are surprised by the success, fear it will end, and then either try too hard (and fail) or forget to recapture what made them successful to begin with. Perfect example is MPKā¦I think he was really surprised (at first) that when he offhandedly wished for something, it was magically sent to him. And I think he was shocked that so many people wanted to support his cottage renovation. He became so big headed, thought he was invincible and the money would keep rolling in, but didnāt realize Madrid would be a disaster. Now, he has no idea how to recapture what made people like his channel in the first place, or how to reinvent himself. He has no āfallbackā except to continue sponging off his family.
SJ is headed there, too. Her channel has changed so much since the beginning. Sheās pulling in a lot of money on Patreon, but more and more people are questioning whatās happening. Sheās not invincibleā¦at some point, things will cave. But, in her case, unlike Michael, I think sheāll have quite a nice little nest egg at the end. A pool of cash that was never used on any projects.