weird as I see so many people place AD when promoting their own products or businesses, still going to report him and see what ASA say about itHe doesn’t actually need to tag his own book as an AD (although any Gousto ads do need tagging)
There was some CMA/ASA clarification that products such as books or songs, things that are blatantly their own product of that nature are obviously self-promotional and therefore don’t require #AD.
However, businesses they are involved in do need tagging as #AD, so gousto does need declaring properly because he has a relationship with the business as an investor if not a traditional sponsored posting.