David Beckham has endorsed a wide range of products and brands for remuneration throughout his career. Below is a comprehensive list of brands and products he has been associated with, based on available information:
- Adidas: Lifetime endorsement deal signed in 2003, reportedly worth $160 million, promoting sportswear and footwear, including the iconic Predator boots.
- AliExpress: Global ambassador for the Alibaba Group's cross-border marketplace, notably for the ‘Score More with AliExpress’ campaign tied to the UEFA European Football Championship.
- Armani (Emporio Armani and Giorgio Armani): Endorsed Emporio Armani underwear from 2007, leading to a significant sales boost, and signed a $20 million deal in 2012 to become Giorgio Armani’s global ambassador.
- Gillette: Signed a three-year endorsement contract in 2004 to promote razors and grooming products, with a multi-million-pound deal in 2004 reported as the biggest for a footballer at the time.
- H&M: Long-term partnership with the Swedish clothing retailer, including promotional campaigns and a bodywear collection, notably featuring ads with Kevin Hart.
- Tudor Watches: Brand ambassador since 2017, starring in the “Born to Dare” campaign to promote luxury timepieces.
- Haig Club Whiskey: Partnered with Diageo to launch and promote the single-grain whiskey brand in 2014, with a reported $50 million stake.
- AIA Group: Global ambassador for the Asia-Pacific insurance and finance company since 2017, through a multi-year endorsement deal.
- Pepsi: Long-standing endorsement, featuring in commercials as a gladiator and cowboy, collaborating with celebrities like Beyoncé.
- Qatar World Cup: Ambassador for the 2022 FIFA World Cup in Qatar, reportedly part of a 10-year deal worth £125 million ($159 million), including £10 million for the event itself.
- Maserati: Signed in June 2021 as the face of the brand, starring in campaigns for the MC20 electric car and receiving a gifted model.
- Sainsbury’s: Brand ambassador in 2011, earning $6.5 million to promote the Active Kids campaign and the 2012 London Paralympics.
- Kent & Curwen: Five-year endorsement deal starting in 2015, promoting a clothing line, though the partnership ended in 2020.
- Breitling: Endorsed luxury watches, featured in promotional campaigns.
- Samsung: Promoted the Samsung Galaxy series through commercials while wearing Guild Esports merchandise, with sponsorship including cash and stock.
- Vodafone: Endorsement deal for telecommunications products in the early 2000s.
- Brylcreem: Signed a £4 million deal in 1997 to promote hair styling products during his early career.
- Marks & Spencer: Endorsed high-street retail products in the early 2000s.
- Police Sunglasses: Brand ambassador until 2006, when the endorsement contract was lost.
- Nespresso: Signed a deal to promote coffee products, noted in 2023.
- Stella Artois: Promoted the beer brand in campaigns launched in spring 2024, with financial terms undisclosed.
- Hugo Boss: Endorsed clothing products as part of recent brand partnerships.
- Walkers Crisps: Featured in advertising campaigns for the snack brand.
- Bowers & Wilkins: Signed a year-long deal in 2024 to promote high-end headphones, including £599 models.
- SharkNinja (Ninja Brand): Global brand ambassador for the innovative appliance brand, focusing on kitchen and home products.
- Safilo Eyewear: Partnered for the DB Eyewear brand, distributed through Seven Global LLP.
- Coty (David Beckham Fragrances): Collaborated on a range of perfumes since 2005, including Instinct, Intimately Beckham, and Aromatic Greens, produced with perfumers like Shyamala Maisondieu.
- EA Sports: Partnered for gaming-related endorsements, tied to sports and lifestyle branding.
- Sands: Endorsed the luxury hospitality brand, part of his broader portfolio.
- Cellular Goods: Invested in and promoted cannabis-based skincare products in 2021, with a modest stake in the $20 million-valued company.
- L’Oréal: Worked with the cosmetics brand on promotional campaigns.
This list reflects Beckham’s extensive endorsement portfolio across fashion, grooming, beverages, technology, and more, leveraging his global appeal. Some deals, like those with Police and Gillette, ended earlier in his career, while others, such as Adidas and H&M, have been long-term. Financial terms vary, with some contracts (e.g., Adidas, Qatar) reaching multi-million-dollar figures, while others remain undisclosed.
Note: Beckham’s endorsements are often tied to his brand management company, DB Ventures, and partnerships with Authentic Brands Group since 2022, which has scaled his deals. Some endorsements may involve equity or profit-sharing, as seen with Haig Club and Samsung.