Her free vacation was a waste of money for the Ritz
“ However, not all influencers have genuinely earned their followers. A small number of influencers have purchased fake followers, accounts that follow and interact with them but who are not genuine people or fans, in most cases they’re bots. This is incredibly demaging for an influencer’s reputation and authenticity, not to mention a highly expensive mistake for brands to make! (Learn from Ritz-Carlton, who once hired influencers with 78% fake followers!) In order to avoid risky investment in influencers, what do companies need to know about fake followers, and the tools to detect them? ”