I think the issue is her initial content was along the lines of: promoting natural beauty, anti filters, inspiring other women and sharing women who inspire her, common issues around clothes sizing/normalising women's bodies, honest discussions about finances, on marriage and divorce ect... which attracts followers who relate and felt she was 'different' to other influencers.
Now, her content is...
Solo tripping to Japan (despite not being 'able to' make that work for her ex partner's birthday)
Paying £40 for a single knife, fork and spoon set whilst their personal driver waits for them outside
Staying in expensive hotels, via Billy or brand trips (seemed to get a trip to Nashville with some sort of Soho House support?)
GLP1's to 'reduce food noise' whilst posting outfit pics gloating about how good she's getting at dressing herself (clothing hasn't necessarily improved - so is it just her opinion that clothes look better on a smaller frame? Didn't she previously make comments how outfit inspo pics never looked good on her, because they were on slim models?)
Planning a move to London, after previously hating on the city
Noticeable changes to her previous audience, whilst uploading weekly videos complaining about this and that...
It feels really minimum effort, just to hold onto an audience and get paid whilst pursuing 'other' career paths (sounds like presenting? tv?)