Journalists, and writers at large have to have that elusive modern phenomenon, ideas. These come from engaging with the world around you and reflecting on its situation. The trouble with columnism journalism today is that it's a pop-up shop for shouting your opinion which seems to have become such a feature of the world recently. For instance, Vox pops about B****t (sorry!!) have been appalling us for the last 3 years for the tired, unimaginative ways in which meaningless empty drivel is spouted but boy, do those people want us TO KNOW THEY ARE RIGHT ABOUT WHAT THEY THINK. I really listen out for any actual content in vox pops and very rarely is there much that's meaningful. That's like Sali's writing. How many times ahs she said those things?! it's just Vox pops VERY LOUDLY TILL WE GET IT, 'MMKKKAY? (Sorry, I'm a sceptical skidder about public intelligence.). Good writing should inform, educate or entertain. Poor, lazy, repetitive opinion is none of these things. It's just shouting , just another version of Speakers' Corner. (Does that even still exist?) Populated by the same loons, self-appointed experts and end-of-the-worlders it always was. Difference is, now people can get paid for it. I was never much of a one for monthly mags or instagram influencers at large but I did used to have respect for The Guardian which, because of how its owned and funded, has a credible claim to the kind of intelligence I want in my public journalism. It's easy to have opinions, just ask anyone ever interviewed for a vox pop on Brexit. But to have actual ideas and the ability to critique is significantly tougher and apparently beyond SH if Mselvista's Vogue quotation is anything to go by.