The latest series of Wife Swap USA has an episode where a Youtube vlogging family swap with an off-grid family.
The little girl from the vlogging family is encouraged to perform for the vlog every day. After spending time with her substitute mother, playing games, making up stories, laughing and having fun, she says she doesn't miss her 'real' mother one bit. She says she feels so much happier without the camera recording her every move.
Surprise surprise.
Most of us here have an instinctive dislike of the whole family vlogging phenomenon. There's something deeply wrong about putting a camera between you and your child on a regular basis and making that camera almost into a third arm, always there. I'm sure we've all seen kids recoil from being filmed. Younger babies just grin because they're looking at their own reflection; not because they love being filmed (I've heard more than one vlogger try to say their baby just loves the limelight. Bollocks.)
They are CHILDREN. They don't have the capacity to understand any of it.
And you will never get a family vlogger to have an open and honest debate about any of it because they all know, deep down, that what they're doing is wrong and indefensible. But the money lures them in and keeps them locked into a lifestyle they then have to maintain. The new life with better cars, better houses, becomes a very visible part of their vlogging content. They can't step out of the cage, they can't afford to turn the camera off.
But if it's sad to imagine the adult trapped in this constant competition for views and subscribers, what about the child? This isn't a TV show, this is their life, played out in real time, across months and years.
The more I think about family vlogging the more bizarre, appalling and just plain screwed up it seems.
The little girl from the vlogging family is encouraged to perform for the vlog every day. After spending time with her substitute mother, playing games, making up stories, laughing and having fun, she says she doesn't miss her 'real' mother one bit. She says she feels so much happier without the camera recording her every move.
Surprise surprise.
Most of us here have an instinctive dislike of the whole family vlogging phenomenon. There's something deeply wrong about putting a camera between you and your child on a regular basis and making that camera almost into a third arm, always there. I'm sure we've all seen kids recoil from being filmed. Younger babies just grin because they're looking at their own reflection; not because they love being filmed (I've heard more than one vlogger try to say their baby just loves the limelight. Bollocks.)
They are CHILDREN. They don't have the capacity to understand any of it.
And you will never get a family vlogger to have an open and honest debate about any of it because they all know, deep down, that what they're doing is wrong and indefensible. But the money lures them in and keeps them locked into a lifestyle they then have to maintain. The new life with better cars, better houses, becomes a very visible part of their vlogging content. They can't step out of the cage, they can't afford to turn the camera off.
But if it's sad to imagine the adult trapped in this constant competition for views and subscribers, what about the child? This isn't a TV show, this is their life, played out in real time, across months and years.
The more I think about family vlogging the more bizarre, appalling and just plain screwed up it seems.