This is the thing and why she isn’t any good at this influencer malarkey.
When she got busted on the Vitabiotics advert she should have come out and said “I made a mistake. I wasn’t true to my values that I wrote about and I’m sorry”. Everyone would have had a lot more long term respect for her. Of course, Rebecca can only think of the short term and isn’t clever enough to realise thata statement like that would have helped her “brand”.
Same is true of the Bugaboo. Instead of writing a winey post defending herself, as a Sunday Times top influencer, she should have realised before accepting the gift that the better thing to do would be to donate it to a charity- without making a song and dance about it- or, if she really wanted the followers- run a competition. Apparently finding a charity is tough (not sure why there are plenty in Hertfordshire that would be happy to accept) so if that’s the case then use your law degree (but not good enough to get a training contract) skills and negotiate with Bugaboo that they will donate a buggy to a charity of their choice and you can run some sort of insta campaign on it. Then you would be an influencer actually doing some good.
She goes to California on an odd 6 week pretend we live here trip- message no you don’t and probably won’t because whilst you like the idea of living in Cali you are forgetting the “downsides” to expat life...no family nearby, no pup, no Waitrose and more importantly no Soho House. And don’t show yourself to be thick whilst in Cali...post after post moaning about the weather. Sorry Rebecca whilst you might not have sun the rest of California was rejoicing at the rain. Three years of drought and devastating wild fires (google Paradise Fire) tends to do that.
And then you start to get negative posts. Be a woman and answer the criticism. Don’t just delete. Even the biggest most respected brands realise they have to take the criticism on the chin and either address it or make a joke (or both).
I could go on. But I won’t. Because maybe when the “industry” comes crashing down I might have a second career as an influencer who gives back to society. Now that’s a novel idea....someone who gets a following but actually does something great for the good of society. Can you imagine. And the people of Tattle will forever be my friends as being the ones that made me realise I’m not alone in wishing the insta bubble would burst.
When she got busted on the Vitabiotics advert she should have come out and said “I made a mistake. I wasn’t true to my values that I wrote about and I’m sorry”. Everyone would have had a lot more long term respect for her. Of course, Rebecca can only think of the short term and isn’t clever enough to realise thata statement like that would have helped her “brand”.
Same is true of the Bugaboo. Instead of writing a winey post defending herself, as a Sunday Times top influencer, she should have realised before accepting the gift that the better thing to do would be to donate it to a charity- without making a song and dance about it- or, if she really wanted the followers- run a competition. Apparently finding a charity is tough (not sure why there are plenty in Hertfordshire that would be happy to accept) so if that’s the case then use your law degree (but not good enough to get a training contract) skills and negotiate with Bugaboo that they will donate a buggy to a charity of their choice and you can run some sort of insta campaign on it. Then you would be an influencer actually doing some good.
She goes to California on an odd 6 week pretend we live here trip- message no you don’t and probably won’t because whilst you like the idea of living in Cali you are forgetting the “downsides” to expat life...no family nearby, no pup, no Waitrose and more importantly no Soho House. And don’t show yourself to be thick whilst in Cali...post after post moaning about the weather. Sorry Rebecca whilst you might not have sun the rest of California was rejoicing at the rain. Three years of drought and devastating wild fires (google Paradise Fire) tends to do that.
And then you start to get negative posts. Be a woman and answer the criticism. Don’t just delete. Even the biggest most respected brands realise they have to take the criticism on the chin and either address it or make a joke (or both).
I could go on. But I won’t. Because maybe when the “industry” comes crashing down I might have a second career as an influencer who gives back to society. Now that’s a novel idea....someone who gets a following but actually does something great for the good of society. Can you imagine. And the people of Tattle will forever be my friends as being the ones that made me realise I’m not alone in wishing the insta bubble would burst.