I feel like someone needs to do a study on the original 1D merch and the current merch alongside inflation

I was too old to have one but I can remember my sister absolutely begging for one of the original 1D hoodies
Especially with social media it just seems the lines are all crossed, mixed up, between being a fan of say Louis the person and Louis and his music (I've used Louis but I'd argue it'd apply to Zayn, Harry and Liam too, Niall however has seemed to fare the best as usual

)
Previous boybands had the hysteria yes, but we didn't know quite so much about them personally, which I think is why it's now so damn bizarre!