i've always been the sort of person even personally in my inner circles to refrain from being quick to judge someone and allow them the benefit of doubt until proven wrong. but that video about her not being "one of those influencers" who sell stuff is just so jarring. i wonder if it is indeed being in lockdown that's so frustrating that you don't feel creatively stimulated to produce content. as a creative person, i know that to express myself i need to feel something and it's hard to feel much more than frustration, boredom or gloom when in lockdown. but then to resort to devoting, i'd estimate 80%, of your feed to selling things when you think of yourself as NOT "one of those influencers"... won't that confuse your followers because not only have you contradicted yourself, you're doing so WITHOUT explanation (e.g., hey guys, i know i said i wouldn't just sell stuff, but i could use the cash, or i'm just facing a creative block for the moment, etc.), but most importantly - like she herself pointed out in her influencer video, her audience comes to her NOT for recommendations on what latest thing to buy but for lifestyle, travel, etc.?
celebrities don't connect with their "fans" for lack of a better word, like influencers do. so i wonder why as an influencer you'd be tight lipped with your audience, hold back so much, leave so much UNSAID... i get that for celebrities because their audiences are massive and it's in their interest to have an air of mystery around them. but influencers capitalise on relatability and connecting with their audiences. i'd even understand someone like zoe sugg acting the way celebs do because she has that kind of following, but niomi? why the mind games, secrecy, distance? and if you ARE the kind of person who is reticent by nature, aren't you in the wrong profession?
i imagine these are questions she must be wrestling with in the last few weeks, or so i hope. it would show that she's capable of introspection, criticism and the caveats of being "one of those influencers".
edited to add - i'm not sure i've conveyed just how surprised i am at her recent content... it's ad after gift after ad after gift. i completely understood what she was saying when she uploaded the influencer video. and now i'm flabbergasted (i don't use that word lightly lol). how do you reconcile with yourself that you've become exactly what you almost looked down upon in that video? at LEAST help your audiences understand instead of coming across as inauthentic. who is going to buy these things? here's the truth - she uploaded a video fresh after her breakup, it was about her skincare+makeup routine or something. i bought the things she passionately talked about - chantecaille tinted moisturiser + biossance eye cream and ALMOST bought the code8 product but ran out of my budget because you'll see those products i bought were quite expensive by themselves. i thought here is niomi smart and let me for once buy this thing she's talking about. knowing her, i'm sure she uses them all the time or she wouldn't recommend them........................................... she never talked about them again. and has made many makeup routine videos since then. i really like the brands. i'm happy i came by them. but... sigh. anyway, i've already written a lot, pat your back if you got this far hehe. stay safe xx