Load of shite 2 years my hole.
Bit of Goss that shows how money hungry they are, do yas know the way they have stockists of biabelle so like pharmacies and salons etc? Well I work for one of their stockists and back in maybe Aug last year (can't remember exact month) they sent all stockists email info about the Christmas sets to preorder them to stock in stores coming up to Christmas. Grand I remember the sets last year sold out on their site really quickly so ordered a load of them thinking they'll fly off the shelves when Biabelle announce the launch.
Come late October still no sign of them or further info, kept being told we don't know launch date yet, which if you know in retail Nov is when you really want to have your Christmas stock out and promoting so we were coming close to missing that Christmas gift rush.
Anyway, November comes and I'm on insta and here I see Bla talking about the launch of the Christmas sets on the biabelle website the next day! But none of the stockists have them yet! So they spent the day/week promoting their own website without a mention of any stockists to get them to sell out on their website FIRST. A week later stockists get an email and invoices to say preorders will be sent out that week. After everyone who would have wanted one already bought one of their website. By this stage we were so annoyed by the sheer lack of care for stockists that we just cancelled the order.
I thought it was really unfair to email stockists about preordering with no mention of the fact they planned to launch them on their own site first before then expecting stockists to flog the remaining ones left over.