Agreed. I think they are damaging their relationship with their kids, by selling their childhoods including Poppy's birth, for cash to fund their lifestyles. I think that's true for all these family/mummy vloggers, although the Meldrums are up there with some of the worst ones in my opinion.
However I think there are much worse cases that SS need to deal with, before 'moving on' to these vloggers. I presume there hasn't been much in the way of research into how this industry will impact these kids, so theres not a lot external bodies could do anyway. It's down to the parents, and unfortunately they can't see/don't care that they could be genuinely hurting their kids by doing things this way.
There are 'mummy' vloggers who seem to manage to minimise the impact on their kids. Don't shove them out for every ad, and dont film their every waking (and sleeping) moment. The focus is on them being a mum and their struggles and trials, with a little bit of kid content, which I think is a bit more balanced. I enjoy the camaraderie with these kind of instagrammers/vloggers because as a single mum without a lot of friends with kids, it's nice to feel like other people get it. So I'm not saying that it all 100% horrible and needs to be shut down (that would be hypocritical) , although I personally wouldn't put my son out their as it scares the shit out of me

It is down to the fact that The Meldrums seem to be far removed from reality, and everything is for the gram and to keep the gravy train going.
Those wee girls aren't 'neglected' although we are starting to see Poppy being left out for the dog, and the girls are being encouraged to treat her like 'the feral one' that her parents call her which could be impactful in later years.

No I think
@Bertie Bassett is Lee or Reb poking the jellyfish because they had to shut down that fake instagram.