The ASA are a shambles. I’m not surprised by the response. Their rulings seem to go against everything in their influencer guide. Which they don’t even reference in their response?! So odd. The control element is a very grey area. It means a brand can have underhand advertising as long as they don’t approve the posts first. But they know by paying an influencer with a ££££ trip to Disney they’re going to get positive brand promotion (especially with someone like Mrs meldrum who’s job it is to attract brands so she can earn a living). Something needs to be done about this. Across the board. Not just with the meldrums. It’s all so shady.