For me, its the falseness of it all. Hinch thinks she comes across as a girl from a little village that shared her cleaning and is naive. But we know its not the case. To me, she comes across as a saleswoman who knows exactly what she is doing. And it seems to me that her target audience are either getting into debt buying the products she advertises or berate themselves for not having an Insta perfect house. Her perception of trolling and bullying also gets to me. She put herself and her family into the public spotlight. Yet if anyone is critical or disagrees with her, they are trolls or are jealous. Her and the army really need to come up with a better reaction. Her army have sent some really awful messages to people that disagree with her, and that isn't on.
She claims to be relatable, but she isn't. She spends a lot of money on things that most people can't afford, but any criticism is seen as jealousy. She gets gifted things she doesn't need, and rather than give them to charity, they go in the loft.
Hinch claims she supports small businesses. Yet, so many times, on her threads, we see small businesses asking if she has received their gifts, because, despite them messaging her a few times, she doesn't reply. Yet she has time to mess about with that Gretal filter.
She chooses to share things about her son which should be private. Like his bowel movements.
She says she is taking a break that lasts all of a few hours.
If Hinch really wanted to do some good, she could. But she is happy to pick and choose where it suits.