Personally I believe the account was set up as a business idea. They probably didn’t think it’d blow up the way it did but I can’t see how it was ever a personal account. She even had her brand name sorted early on.
Mrs Hinch is cleverly constructed - she’s vulnerable, like your best friend, perfect in every single way. A lot of stay at home mums are lonely - so this taps into that. A best friend type who is something to aspire towards.
The mental health stuff pisses me off. I don’t doubt she’s felt nervous at times but she doesn’t have an anxiety disorder. I think this was a ploy to make her appear relatable and vulnerable.
Mrs Hinch is ditsy and silly. She relies on her mum for advice and behaves in a very childlike way. Perhaps to encourage the behaviour of her ‘army’ and the way the protect her.
Mrs Hinch loves a bargain and her lifestyles seems achievable to those watching.
But Sophie Hinchcliffe is none of those things. In that video you see a confident, shrewd woman who along with her husband, knows how to sell.
She plays a character. But underneath is a very different woman. She has a lot of money and isn’t afraid to spend it - it’s just done on the quiet.
And I think what we’re witnessing now is the transition from Mrs Hinch who names her cloths etc to Sophie. Because I think now Sophie has experienced the lime light - she wants more of it. And as herself now.
I’m from near there and used to fight dirty as kid! We had to..everyone teasing us about white stilettos...but now it’s Fake Tan, nails and the duck lips
Mrs Hinch is a brand - not your friend x
